From lullabies, songs, folk songs and proverbs; national pride has been nurtured and cultivated for the past 4,000 years.
Proud of a small country with a long and glorious history. Proud of its people who have steadfastly overcome all difficulties. Proud of being small but “standing shoulder to shoulder with the Great Powers of the Five Continents”
We talk too much about local brands reaching out to the world. We produce products that approach the world with the hope of being accepted by international friends, but very few products have a strong Vietnamese mark.
"Why not make products with a strong Vietnamese imprint to affirm the Vietnamese brand?"
VIET SOUVENIRS - Vietnamese people, Vietnamese stories" is a fashion product line created by TOBI with the mission of preserving Vietnamese culture and spreading national values.
The product line carries national pride, with inspiring stories of Vietnamese identity expressed through fashion - wearable works of art.
"We are often proud of Made In Vietnam products, but we are fully capable of going further than that."
With the spirit of "Made By Viet", the brand is created by Vietnamese people, not just made in Vietnam (Made In Vietnam).
The burning passion passed down from his paternal and maternal families with over 40 years of experience in the garment and printing industry has urged him to develop his hometown's silk screen printing technology. After 4 years of hard work and determination, he has completely brought this printing technology to Vietnam to create extremely best-selling products.
"Let's make Vietnamese people proud with 100% Vietnamese products".
"Art is not only for display and reference but can be applied in life."
When a T-shirt is no longer just a regular outfit, but a wearable art product (Wearable Art).
If art uses paint, brushes (for painting); sound, rhythm (for music); wood, plaster, bronze (for sculpture);… then fashion uses fabric, color, combined with manual printing technology to recreate pixels, color spectrum and material processing to create on the human body.
We are confident in bringing printed works with two strengths from manual silkscreen printing and sophisticated screen separation with sharp prints like architects, colors reaching 95% with computer design. Guaranteed to keep the print for up to 5 years. In addition, color modulation techniques create diversity in style whether vintage or modern.
The process of convergence and exchange has crystallized the noble qualities of the people of Ke Cho - Kinh Ky and since time immemorial, people have praised one of the many best things of Thang Long - Hanoi:
"The highest is Ba Vi mountain
One calendar, one color of the capital Thang Long"
"Arid on the outside, but full of love on the inside; harshness and hardship only further illuminate human beauty."
The Central region captivates many travelers, is the place where the plowed land is rocky, is the place that bears the brunt of natural disasters connecting the North and the South. The Central people live together with love and affection. The studious examples of "Thanh - Nghe - Tinh" make the land of hardship and poverty famous.
Saigon is famous for its street culture of shops, traffic jams and a hurried pace of life. It is the economic center of the country and a place where cultures converge. Saigon people are friendly, unpretentious, imperfect but still proud.
"Saigon never sleeps, baby
The streets are rhythmic day and night"
Maybe "Purely Vietnamese" products will still be a bit incomplete, but we have the right to be proud of what Vietnamese people can do.
TOBI hopes to have your company in this journey of turning small things into extraordinary things.
Join us in wearing pride, preserving Vietnamese culture and fueling the aspiration for Vietnamese brands.
