LOCAL BRAND or also known by the affectionate name "local brand" is what the appearance is called by young people in that way, but deep inside each brand are stories that are difficult to answer, as well as the question of what is in Local brand that makes the young generation (GENZ) so crazy?

HOW IS A LOCAL BRAND FORMED?

Local brand is gradually becoming closer to consumers in Vietnam. It is gradually affirming its quality and creating a position in the hearts of young people. Not only a famous local brand fashion brand has captured the majority of current customers, but there are also local brands that have been and are changing in a more modern direction in terms of design as well as brand recognition.

No longer formed from the idea of ​​building a brand but more of a contribution to make the product more practical than the frivolity in the story.

It can be said that Local brand is logically defined as a fashion product with a Vietnamese brand, but that is not just a figure of speech, it also contains many things inside, each local brand has a story behind it like a pair of JORDANs.

It can be said that it is the world view of the brand owner, they all want to give customers a correct assessment of each product they make, each has its own unique quality.

Although it is favored and loved by the majority of young people, no one can guarantee where Local Brands will go in the future, if they only stop at the BRAND story.

Therefore, coming up with development plans right from the start is always key.

Now you will wonder which LOCAL BRANDS should you choose?

HOW HAS LOCALBRAND IMPACTED VIETNAMESE YOUTH?

Until now, the appearance of fashion products under the name of "local brand" has been a lot, but which fashion products give young people their own style, or are they just colorful fashion products with logos and patterns?

It can be said that there are many local brands that have injected toxic thoughts into users, especially young people in Vietnam.

Many complications appear such as not being able to define one's own style or following the crowd.

This situation has been increasing steadily and it can be said more strongly that it is gradually destroying creative thinking in the way of dressing.

Finding your own style can be said with the increasing appearance of products under the name "local brand".

But where is a brand that offers customers a product to affirm that our product will help you redefine your dressing style?

It is also a story that fashion people like TOBISTREETWEAR still want to bring to you a more comprehensive and objective view of fashion.

WHICH LOCAL BRAND TREND IS SUITABLE FOR THE PRESENT?

With many changes in the epidemic over the past 2 years, fashion in general and street fashion in particular have had many changes.

Back to Vietnam, how have Vietnamese fashion brands and local brands made progress or are they still standing still? Back in the economic crisis of 2008, fashion was not a concern because the immediate concern was making ends meet.

Since then, fast fashion products have become popular and have brought a new breeze.

With today's reality, Fast fashion is no longer the majority in the hearts of customers. What they need now, in addition to a practical product, is a product that brings the wearer optimism about reality.

Fashion trends now people do not care about sophistication but minimalism in design as well as everything.

Minimalist life has gradually become popular with everyone, from which the minimalist dressing trend has also simplified all unnecessary details to get the core of simplicity. And the escape from the concept of traditional beauty, gender, age.

In fashion, minimalist style is choosing clothes that are simple, with few details and few accessories.

The colors are neutral, dark or monochrome.

The criteria is the simpler the more sophisticated. Minimalist designers focus on the uniqueness of the style and fabric, rather than on the sophistication of the outfit.

They design the costumes through many strict filtering stages to get an extremely simple design but still exudes sophistication and personality.

FASHION – “STREET WEAR” LOCALBRAND IS GOING IN THE RIGHT DIRECTION.

Streetwear was born in 1980 and belongs to a group of Skaters who live with the desire to experience, commit, and take risks - full of personality and creativity. This group of people eat, sleep, meet each other on the street and create their own unique style.

The items that belong to Streetwear and are most typical of this style include hats, shirts, sneakers, jackets, and hoodies.

Talking about streetwear is talking about a monument for fashion connoisseurs, but in recent years streetwear has metastasized into fashion variations that can be described with the word "deviation".

Streetwear has long had no limits, but local brands' fashion products in Vietnam still put the brand's limits into their real products.

To talk about local brands in Vietnam that are on the right track to develop fashion products with a strong STREERWEAR style, you can count on your fingers the current fashion products that, although have changed a lot, are still labeled as "Streetwear" with a stylized style and the wearer is still confident with that product.

For example, TOBI STREETWEAR was established in early 2014. Currently, TOBI has been making remarkable changes.

TOBI always wants to bring to young customers an experience of a fashion product that is a Vietnamese brand that tells the spiritual story of young Vietnamese people building a street fashion culture that is not inferior to any brand in the world.

Besides, there is also longevity, originality from design to fashion products.

Emphasizing the aesthetics in every detail of the product always brings a quality fashion product according to the motto: "quality over quantity"

If you want to shape your fashion right now, start with the foundation of TOBISTREETWEAR products to be able to choose beautiful outfits right now.

LOCAL BRAND AND GENZ

In addition to being born in the era of technological development, Gen Z also has new changes in fashion style. They prefer styles that are dynamic, individual, unique and "different".

Because of that, when you step out on the street, you can see girls wearing short skirts, crop tops with unique, eye-catching accessories.

Men prefer loose-fitting clothes, sneakers, and streetwear.

And all of the above needs seem to have formed some of the current local brands. At this age, Genz people often have a desire to express themselves, so they often pay more attention to the outside. Genz people also catch trends faster and have a richer imagination.