Concerned about the journey of preserving Vietnamese memories
“Nation” – a short phrase but containing so many memories, ambitions and pride. No matter where you come from, when you receive this message, we are all the same “Nation”, the same concern: How to preserve and continue the values of “Nation”.
If the people of the capital are polite, elegant and hospitable.
The process of convergence and exchange has crystallized the noble qualities of the people of Ke Cho - Kinh Ky and since time immemorial, people have praised one of the many best things of Thang Long - Hanoi:
"The highest is Ba Vi mountain
One calendar, one color of the capital Thang Long"
Central people are affectionate, hardworking and studious.
"Arid on the outside, but full of love on the inside; harshness and hardship only further illuminate human beauty."
The Central region captivates many travelers, is the place where the plowed land is rocky, is the place that bears the brunt of natural disasters connecting the North and the South. The Central people live together with love and affection. The studious examples of "Thanh - Nghe - Tinh" make the land of hardship and poverty famous.
Saigon is famous for its generosity, dynamism and chivalry.
Saigon is famous for its street culture of shops, traffic jams and a hurried pace of life. It is the economic center of the country and a place where cultures converge. Saigon people are friendly, unpretentious, imperfect but still proud.
"Saigon never sleeps, baby
The streets are rhythmic day and night"
“Viet Souvenirs – Vietnamese People Vietnamese Stories” is a project that TOBI has been nurturing for a long time. With the desire to bring you a product line “Made By Viet” and not “Made In Vietnam”. The product line carries within it the national pride, love, and nostalgia of the young generation. Let’s stop for a minute to look back at “Homeland”, “Country”, and look back at the values that we gradually forget in the journey of integration with the world.
Vietnamese Brand Aspiration by Vietnamese people - MADE BY VIET
We talk too much about local brands reaching out to the world. We produce products that approach the world with the hope of being accepted by international friends, but very few products have a strong Vietnamese mark.
"Why not make products with a strong Vietnamese imprint to affirm the Vietnamese brand?"
VIET SOUVENIRS - Vietnamese people, Vietnamese stories" is a fashion product line created by TOBI with the mission of preserving Vietnamese culture and spreading national values.
The product line carries national pride, with inspiring stories of Vietnamese identity expressed through fashion - wearable works of art.
"We don't make products we're not proud of"
